Whether you are a huge international company or a small local business, supporting a charity can help your business grow in many ways. And it doesn’t need to be financial support, your business can show its support by way of free goods and services, or volunteering time. So here are some really good reasons that your business should support charities.
It attracts top talent
For potential employees, its not just about the salary on offer or the benefits available, its also about what kind of company you are. Does the company have a charity of the year? Do they do lots of fundraising? Do they offer employees days off to volunteer?
Supporting a charity, big or small, shows potential employees that you are a company that cares, a company that works hard and shares the rewards with important causes.
Depending on how you give, what you give, and what kind of company you are, you may find tax breaks are applicable to your company. Find out more here.
It increases networking opportunities
One thing that professional, businesses and charities are in need of, is building and maintaining strong networks. You can approach other companies in the area to get involved in a campaign or event, ask them to make donations or give goods/services. This doesn’t just raise awareness and funds for the charity, it also raises awareness of your business. This allows you to form potentially rewarding business relationships.
It results in free publicity
Charities try to generate publicity around all the fundraising they do, and corporate fundraising is no different. You can also use the power of your company to do a press release and social media campaign, generating more publicity for both you and your chosen charity. Further, the charity may put your logo on their clothing or prizes, and those items go home with supporters who will talk with their friends and family, and so on.
It generates positivity around your brand
Branding is important – lots of studies have shown that people are more inclined to bring their business to a company that shows itself to be charitable, especially if its a cause they themselves support. Each charity interaction your business has, is another story to tell potential clients or business relationships.
It supports the community
Lots of companies choose to support a charity that works in their own community. Whether your business donates financially, does fundraising events in-house or donates in kind, your business is helping support the local community.
It boosts employee morale
Employees who work for a company that actively engages in charity work will instill a sense of pride in themselves and their organisation, which can lead to increased employee loyalty.
It boosts employee retention
Employees who feel content, proud and valued are employees who are more likely to stay in their jobs. Being involved with fundraising events, or volunteering, helps employees feel part of the company rather than just an employee.
It’s good for team building
Often when big businesses support charities, they allow their staff days off to volunteer, and its often in teams. Those teams go off to paint youth centres, cook for families in a shelter or clean a playground up, and while they are doing these things they are bonding as a team – which will help with more cohesive, collaborative working in the office.
It’s a good opportunity to support a cause you really believe in
We all have causes that mean something to us, and we all want to help where we can. It’s great if you can tie in your business purpose to a charity that matches (for example, if you sell baby clothes, you could support a pregnancy and baby charity) but its also an opportunity to tie your business in with a charity that you are passionate about. You are more likely to get involved, encourage the employees and take part in events if you are supporting a charity whose cause you are passionate about.
Charities depend on it
This is perhaps the most important reason of all. So many charities out there depend entirely on donations from the public or corporations. Without your support, they couldn’t do what they do.
These are just some of the reasons I advise any business out there, however small, to support a charity whenever they can.